Global CRM & Customer Insights Manager

Mylo Kaye

I connect customer data, CRM and customer experience across global B2B teams.

My current role spans five businesses, connecting sales, marketing and service through Dynamics 365.

About

Mylo Kaye in front of a green woodland backdrop

From customer signals to practical changes that teams can sustain.

Customer insight

I combine CRM data, behavioural analytics and customer feedback to identify needs, friction and opportunities.

Connected journeys

I design segmentation, personalisation and automation that connect sales, marketing and service.

Team adoption

I work with senior stakeholders to set clear priorities, then help teams use CRM improvements with confidence.

My toolkit
Dynamics 365 Sales & Customer Engagement, Customer Insights – Journeys, Power Automate, Power BI, Dataverse, Copilot Studio and Customer Voice.

Expertise

How I put customer insight into practice across sales, marketing and service.

Customer feedback

Feedback programmes using CSAT and NPS to understand customer needs and identify where experiences can improve.

Journey automation

Reusable audiences, multilingual customer journeys and templates that teams can adapt to their priorities.

Data quality

Customer data quality, governance and accessibility, giving teams a more reliable foundation for segmentation and decisions.

CRM adoption

Training and practical guidance, supported by tracking engagement, lead progression and platform use.