Mylo Kaye
I connect customer data, CRM and customer experience to help global B2B teams make clearer decisions and improve how they work. My current role spans five businesses, bringing sales, marketing and service together through Dynamics 365, multilingual customer journeys, automation and customer insight.
About
I turn customer data and CRM capabilities into connected journeys, clearer decisions and measurable commercial outcomes.
I combine CRM data, behavioural analytics and customer feedback, including CSAT and NPS, to identify customer needs, friction and opportunities across sales, marketing and service.
I design customer journeys and CRM strategies covering segmentation, personalisation, automation, data quality, feedback programmes and experience measurement.
I work with senior stakeholders to turn technical capabilities into clear priorities and practical outcomes, connecting CRM improvements to customer and commercial needs.
My work includes Dynamics 365 Customer Engagement and Sales, Customer Insights – Journeys, Power Automate, Power BI, Dataverse, Copilot Studio and Customer Voice. I focus on improvements that teams can use confidently and sustain over time.
What I Do
Voice of the Customer
Use customer feedback, CSAT and NPS to understand needs, identify friction and improve customer experience.
Marketing Automation
Develop reusable audiences, customer journeys and templates that business teams can apply to their priorities.
Customer Data Management
Improve customer data quality, governance and accessibility so teams can use information with confidence.
CRM Adoption
Support CRM adoption through training and guidance, and track data quality, engagement, lead progression and platform use.